Week 1 - Pay-Per-Click (PPC)

PPC advertising is a simple way for businesses to show their ads online and only pay when someone clicks on them. These ads often appear on search engines like Google or social media platforms like Facebook and Instagram. Advertisers bid on specific keywords related to their products or services, so when people search for those terms, the ads pop up. 

PPC ads are effective because they allow businesses to reach the right people at the right time, without having to waste money. Advertisers can set their budget and choose who sees their ads based on things like location or interests. In addition, PPC gives businesses a lot of control. Businesses can track how many people click on their ads, see what works, and make changes to get better results. This makes it a smart way to attract potential customers and boost sales online.