Week 3 - Short-form Video Content for Social Media Engagment

Social media platforms in current times have been highly saturated with video content, and for good reason. Video form content is particularly beneficial at engaging with your audience, since the content can be seen and heard at the same time. This gives it an advantage over other forms of social media content. The recent rise in popularity of video content on social media platforms began with TikTok. Following up on the success of TikTok and its short-form video content, other social media platforms began introducing short-form video into their platforms structure. This includes Instagram Reels and Youtube Shorts. 

Short-form video content has been the most dominant on social media platforms due to its virality, as well as its ability to quickly convey a message. Short video content can be used to boost your brands social media impact by providing content that is easily-digestible, fun, and quick. Additionally, social media platforms are beginning to prioritize this type of content in their algorithms, making short video content the most reliable content for attracting attention and engagement. 

Going further, certain strategies can be paired with short-form videos to effectively use the algorithm to your advantage. When posting video content, trending music or audio can be added to boost engagement. Hashtags are another tool that can be paired with short-form video to get your social media content seen. Some platforms, like Instagram, offer a feature that allows you to tag a certain location to your post, acting similarly to a hashtag.